KettleWorx in the News

KettleWorx Launches “I Love My Kettlebell” National Media Tour

Fitness expert Ryan Shanahan to promote kettlebells as the ultimate fitness tool

MINNEAPOLIS -February 20, 2009 – KettleWorx today announced its sponsorship of Ryan Shanahan’s “I Love My Kettlebell” national media tour. Shanahan, creator of KettleWorx and the world’s leading expert in kettlebell fitness, will be appearing on a series of television newscasts across the country to promote awareness of kettlebells as the ultimate fitness tool.

“It’s the fastest and most effective fitness and weight loss tool available, but most people still don’t know what a kettlebell is, or how to use it,” said Shanahan. “Once people discover how easy it is to slim down and tone up with just three, 20 minute KettleWorx sessions a week, they really will ‘love their kettlebell’.”

“We’re seeing more interest in kettlebells as a result of recent endorsements by athletes like Lance Armstrong and celebrities like Katherine Heigl and Penelope Cruz,” said Steve Roberts, CEO of FitnessWorx, LLC. “But people need expert training if they are going to get the same benefits celebrities enjoy, which is why we partnered with Ryan in the creation of KettleWorx and now support his national media tour.”

Ryan Shanahan appeared yesterday on the KTVK Phoenix program “Good Morning Arizona” and today on KNSD-TV in San Diego. He has previously appeared on the CBS Early Show, on the WTXF show “Good Day Philadelphia,” and on KARE 11 in Minneapolis – St. Paul. Planned future appearances include “AM Northwest” on KATU in Portland and with KING 5 in Seattle.

About Ryan Shanahan

Ryan is the world's leading kettlebell expert and the developer of KettleWorx – the most comprehensive kettlebell training program available. Over the last 20 years he's played professional hockey, represented Canada at the World Duathlon Championship, completed 22 triathlons and 2 marathons. Having trained with nothing more than a 20 pound kettlebell, Ryan recently earned 2nd place at the Heavyweight Drug Free Bodybuilding Contest.

About KettleWorx

KettleWorx is the global leader in kettlebell fitness and offers a complete kettlebell training program on DVD for home use. Designed to emulate a true personal trainer experience, KettleWorx is appropriate for men and women of any fitness level. Users are led through a series of gradually more challenging workouts that comprise the “Six Week Body Transformation.”

For more information, visit

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